- Client
- Votteca
- Industry
- Lighting & Electrical
- Timeline / Year
- 12 weeks · 2026
- Platform
- React
The Opportunity Behind the Work
Votteca, a lighting and electrical brand, wanted a more consistent and professional brand communication system to showcase their product range and expertise both online and in print.
The goal was to create a clean, modern and easily recognisable visual identity across all marketing materials.
What Needed to Change
Identifying strategic bottlenecks, customer drop-off points and brand inconsistencies.
Inconsistent Visual Identity
Previous brand and social visuals lacked a consistent style.
Limited Product Presentation
Product range was not showcased clearly across digital and print.
Low Digital Presence
Social media and online materials did not reflect the quality of their store.
Unclear Communication
Brochures, product catalogues and signage needed a more professional approach.
A Focused Route to Better Performance
We developed a focused visual direction, repeatable campaign formats and product-led creative that worked across social media, print and in-store communication.
Every touchpoint was engineered to highlight architectural aesthetics, build commercial confidence, and guide prospects seamlessly toward product consultations.
Our Strategic Execution Steps
A disciplined 4-phase delivery system ensuring creative consistency, agile iteration, and high-impact deployment.
Research & Strategy
Understood brand positioning, audience and product categories.
Visual Identity & Design
Created consistent layouts for print and digital.
Campaign Execution
Designed product-focused creatives and social media formats.
Review & Optimisation
Refined based on feedback and performance insights.
Progress You Can Measure
A stronger and more consistent brand presence across all marketing channels.
Our digital presence now feels aligned with the quality of the in-store experience. The new design system helped us communicate our products and expertise more clearly. The visuals are clean, modern and work well across both digital and print.
Experience the Project in Real Time
Explore the live environment, user interactions, responsive performance and design execution built for this brand.
Live Project
Explore the live website to see the complete work.